Project desription

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General Description

Marketing objective:
VietJet was collaborated with Facebook in leveraging MV "Bao La Viet Nam" to drive booking for domestic travel and also recover business that impacted by Covid-19 pandemic since Mar 2020.
Target audience:
Mass targeting to people from 20 yo, who planned to re-emerge quickly right after lock-down period end in VietNam
Communication strategy:
Via the Music video's content, which is transmitted the message about beauty of VietNam Culture, country and Vietnamese, VietJet wants to awaken the "Proud of Vietnam" in every Vietnamese,also inspired them to explore the beauty of domestic destinations.

Project Name

"Bao La Việt Nam" Facebook Campaign
Brand: VietJet Air
Scope: Media Optimization