Project desription

Marry Wedding Day

General Description

Marketing objective:
Connect offline events and online communication activities, converting user online into an event visitor through the largest wedding offline event in HCMC.
Target audience:
Young couple from 25 to 35 yo, are planning to marry within the next 1 year or engaged couples need to save time for wedding shopping.
Communication strategy:
Position Marry Wedding DayDay as the wedding day shopping, where couple experience exciting community activities for couples and one-stop shopping.

Project Name

Marry Wedding Day 2015-2016-2017 HCM
Brand: Marry Wedding
Scope:Marketing 360 campaign
Start Date: 01.07.2016
Finish Date: 17.07.2016
  • 15,000 visitor joint event (KPI: 13000)
  • Estimated vendor’s revenue: 1,3 billion vnd.
  • CPA: From ~ 15,000  to ~ 25,000 vnd
  • Conversion rate (online to offline): 15%