Marketing objective:
Connect offline events and online communication activities, converting user online into an event visitor through the largest wedding offline event in HCMC.
Target audience:
Young couple from 25 to 35 yo, are planning to marry within the next 1 year or engaged couples need to save time for wedding shopping.
Communication strategy:
Position Marry Wedding DayDay as the wedding day shopping, where couple experience exciting community activities for couples and one-stop shopping.