Who am I?
- Name: Tin Tran
- Date of birth: 15 March 1991
- Nationality: Viet Nam
- Address: 835/36K Tran Hung Dao, Ward 1, Dist.5
- Phone: +84 90 91 57 542
- Email: firstname.lastname@example.org
Marketing professional with over 5 years of progressive experience in digital marketing. Accomplished at creative development, project management, website operations, digital platform management (paid channel, SEO, EDM, media booking, Social media, etc.) and collaborating effectively with stakeholders, vendors and clients.
"People may doubt what you say, but they will believe what you do."
My Professional Background
2019 Jan - Now
VietJet Air Aviation
- Planning and monitoring all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Synthesizing the results and generate communication plans (based on content, visual, data…) to report to Unit Head Brainstorming the new way of customer approach and develop product
- Collaborate with internal teams also 3rd party to deploy new products, develop new communication channels, maintain the consistency of message on all channels
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels
- Improving the usability, design, content and conversion of the website, app and other own channels
- Implementing other activities as request by Head of Department
2018 Apr - 2019 Jan
RINGIER VIET NAM
SENIOR DIGITAL LEADER
Job Description- Responsible for digital performances and integrated activities of 3 biggest newsites Marry Network (Marry.vn, MarryBaby.vn & Bepgiadinh.com) as Digital Marketing Manager role. - Manage inhouse-agency model team: Planning, Digital, Brand, SEO
2017 OCT - 2018 MAR
WALL STREET ENGLISH VN
- Plan and supervise digital assets and activities, including website, landing pages, database, email, social media and online display advertising campaigns. Ensure website traffic growth, website UI, UX and advertising revenue management
- Manage and optimize the performance of digital advertising platforms (Display, Social, Search Ad): Facebook Ad, Google Adwords, Coc Coc, local ad networks...)
- Keep track, measure and report performance of all digital marketing campaigns integrated using CRM and analytics tools (web analytics, social analytics).
- Implement lead generation strategies to improve conversion rate, lead quality, sales and revenue.
- Collaborate with agency to create design/ concept/ UX for WSE Challenge - mobile app for people who want to study english
2016 OCT - 2017 Sept
Ringier Viet Nam
Digital Marketing Leader
- Support digital marketing efforts.
- Collaborate with technology, community, editor, design team on product launches and marketing campaigns.
- Optimize campaigns to deliver relevant marketing content to customers and vendor.
- Collaborate with marketing manager to plan and execute initiatives to drive traffic to the web (email marketing, display banner advertising, search engine marketing).
- Implement and optimize marketing campaigns in the marketing automation system.
- Work across various business units within organization to develop customer focused messaging.
- Potentially develops, writes and edits a variety of online marketing messages and communication pieces.
- Contribute to and monitor branded online communities on the company's behalf using Facebook, Twitter, Linked In, YouTube and other social media.
- Manage reporting tools and oversee data analysis and conclusion/insight development.
- Schedules and deploys customer emails and newsletters.
- Works to ensure consistency in timing and messaging for email newsletters. This includes light proofing of copy and design work, as well as verification with relevant internal teams.
- Manage digital assets for websites, and coordinate delivery of digital assets.
2015 Apr - 2017 Sept
Ringier Viet Nam
Senior Digital Marketing Executive
Digital Marketing Executive
- Manage Google Adwords and Facebook Ads account of Marry Network: Marry (marry.vn), MarryBaby (marrybaby.vn) and Bep Gia Dinh (bepgiadinh.com).
- Do optimization cycle for international best pratice.
- Think about how to drive traffic from Paid Channel with lower CPC.
- Coordinate with editor and designer for best ad copy.
- Support Digital Marketing Leader to plan, track and report digital marketing activities.
2015 jan - 2015 jun
Mirum Viet Nam
Digital Marketing Specialist
Job DescriptionPreparing, monitoring and execute media plan, which include:
Facebook, Google Adword, pr and banner booking.
- Kitkat valentine 2015 - Kitkat Viet nam
- Total Don Xuan - Total viet Nam
- Vietnam Australia School (VAS)
- Techcombank loans product
- Chupa chups
- Enjoy Oishi
2014 Nov - 2015 jan
Adword Marketing Specialiist
- Set up and create Adwords campaign
- Monitoring and optimizing Google Adwords account for Tiki.vn
- Research and catch up with new technology from Google
- Adwords account weekly report for manager
2017 jun - 2017 sept
School Profile Description
- Create and improve a Digi MarCom plan for measuring and improving digital, social media effectiveness.
- SEO, Convergence 4.0, Social Media, Mobile marketing và Direct digital marketing, Data base marketing, Search Engine Marketing, Viral marketing, Email marketing, SMS marketing, Google Adwords,etc.
- Pay Per Click marketing including Google AdWords, Social media including Facebook, Mobie marketing,etc.
- Audit current approaches and identify areas for improving DigiMarcom performance.
- Digital marketing strategy and planning for SME
2017 March - 2017 Jun
DPI - International Portfolio Design Training
School Profile DescriptionDeploy my first website app as the final portfolio follow the UX/UI design guide by experienced mentor during class time, which include steps:
- Research, mood board design
- Wireframe drawing
- UI design
- website Prototype
2016 sept - 2016 nov
EQVN Digital Marketing Training School
School Profile DescriptionTrained SEO step by step from basic to advance includes on-pages and off-pages
- Research keyword
- Link building
- SEO Content
- Tracking, analytics, keywords management
2014 Aug - 2014 Oct
AIIM Marketing and Communication Training center
Digital Platform Management
School Profile Description
- Understand and apply all up-to-date knowledge about digital marketing such as: Building mobile app & websites processes, display media & search marketing, viral tactics, performance optimization & web analytics, Social listening tool
- Combine all knowledge and method of using digital tools to implement successful the digital marketing plan for brand Men’s Biore base on the big idea.
- Being one of three students who achieved the “Congratulatory Note” for outstanding performance at the final presentation, which is highly appreciated by brand representative of Men’s Biore.
MINH TRUONG (Mr.)
Tin was part of my team at Ringier Vietnam where he led and execute the digital marketing strategy for several campaign. He is a talented leader with great skills in digital marketing. He is also extremely pleasant to work with and integrated himself in the team from day one.
MAI THE HOA (Mr.)
SEO TEAM LEADER
TIN was personable, knowledgeable, shared good digital marketing solution, and was quick to help those of us less technically advanced.
ALYONA SARBAEVA (MS.)
DIGITAL DIRECTORI worked with Tin when he was working in Vietjet. He is a mature, knowledgeable and grounded professional with excellent knowledge of his domain. During all our cooperative work he show the strong knowledge and expertise, responsibility to both party and support with all difficult or uncertain moments. All projects which he handled was successful and it was pleasant to work with him all the time.
NHA CAO (MS.)
DIGITAL MANAGERI had the pleasure of working with Tin at Wall Street English. Tin has grown as quickly as our business has, and his willingness to learn and take on these new responsibilities is something to be desired in any professional.
What I’m best at
Skills & Knowledge
"Bao la VietNam" Campaign
Brought 134x ROAS on Social Media
Event marry baby day 2016
Recruit 9,000 visitor come to event via online chanel
Google Search up campaign
Raise 150% conversion (flight booking) within 1 month
- Goole Analytics
- Email Marketing
- Photoshop/ Illustrator/ Premiere
- SEO (Onpage/Offpage)
- Google Adwords
- Facebook Ads
- Data Analysis
- Google Analytics
- Digital Planing
- Social Media
- Google Data Studio
- Wordpress Basic
- Digital Automation
Hobbies & Interests
I love PES 2017 but I'm suck at it
I Love Photography but I suck at it
I Love Marketing but I suck at it
I Love Photography but I suck at it
I Love Fashion but I suck at it
I Love Technology but I suck at it
I Love Travel but I suck at it
Marketing BookMarketing Book
I love book which writing about real marketing case study
I Love Musical but I suck at it
My latest work
Marry Weding Day 2018
Event marry wedding day 2017 Recruit 15,000 visitor come to event via online chanel Year: 2017
WALL STREET ENGLISH CHALLENGE APP
Mobile app designed to attract students come to center for gift exchanging and consultancy.
MarryBaby Day 2017
"Bao La Viet Nam" Campaign
Collaborating campaign with Facebook to drive booking for domestic travel
Search Up Experiment
Get in touch
If you have any question. Please contact me as the info below
- 835/36K Tran Hung Dao, Ward 1, Dist.5
- +84 90 91 57 542