Who am I?

Personal Details

  • Name: Tin Tran
  • Date of birth: 15 March 1991
  • Nationality: Viet Nam
  • Address: 835/36K Tran Hung Dao, Ward 1, Dist.5
  • Phone: +84 90 91 57 542
  • Email: tintran0391@gmail.com

Profesional Profile

Marketing professional with over 5 years of progressive experience in digital marketing. Accomplished at creative development, project management, website operations, digital platform management (paid channel, SEO, EDM, media booking, Social media, etc.) and collaborating effectively with stakeholders, vendors and clients.

Favorite quotation:

"People may doubt what you say, but they will believe what you do."

Download my CV

My Professional Background

Work Experience

2019 Jan - Now

VietJet Air Aviation




Job Description

  • Planning and monitoring all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Synthesizing the results and generate communication plans (based on content, visual, data…) to report to Unit Head Brainstorming the new way of customer approach and develop product
  • Collaborate with internal teams also 3rd party to deploy new products, develop new communication channels, maintain the consistency of message on all channels
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels
  • Improving the usability, design, content and conversion of the website, app and other own channels
  • Implementing other activities as request by Head of Department

2018 Apr - 2019 Jan

RINGIER VIET NAM

SENIOR DIGITAL LEADER


Job Description

- Responsible for digital performances and integrated activities of 3 biggest newsites Marry Network (Marry.vn, MarryBaby.vn & Bepgiadinh.com) as Digital Marketing Manager role. - Manage inhouse-agency model team: Planning, Digital, Brand, SEO

2017 OCT - 2018 MAR

WALL STREET ENGLISH VN




Job Description

  • Plan and supervise digital assets and activities, including website, landing pages, database, email, social media and online display advertising campaigns. Ensure website traffic growth, website UI, UX and advertising revenue management
  • Manage and optimize the performance of digital advertising platforms (Display, Social, Search Ad): Facebook Ad, Google Adwords, Coc Coc, local ad networks...)
  • Keep track, measure and report performance of all digital marketing campaigns integrated using CRM and analytics tools (web analytics, social analytics).
  • Implement lead generation strategies to improve conversion rate, lead quality, sales and revenue.
  • Collaborate with agency to create design/ concept/ UX for WSE Challenge - mobile app for people who want to study english

2016 OCT - 2017 Sept

Ringier Viet Nam

Digital Marketing Leader


Job Description

  • Support digital marketing efforts.
  • Collaborate with technology, community, editor, design team on product launches and marketing campaigns.
  • Optimize campaigns to deliver relevant marketing content to customers and vendor.
  • Collaborate with marketing manager to plan and execute initiatives to drive traffic to the web (email marketing, display banner advertising, search engine marketing).
  • Implement and optimize marketing campaigns in the marketing automation system.
  • Work across various business units within organization to develop customer focused messaging.
  • Potentially develops, writes and edits a variety of online marketing messages and communication pieces.
  • Contribute to and monitor branded online communities on the company's behalf using Facebook, Twitter, Linked In, YouTube and other social media.
  • Manage reporting tools and oversee data analysis and conclusion/insight development.
  • Schedules and deploys customer emails and newsletters.
  • Works to ensure consistency in timing and messaging for email newsletters. This includes light proofing of copy and design work, as well as verification with relevant internal teams.
  • Manage digital assets for websites, and coordinate delivery of digital assets.

2015 Apr - 2017 Sept

Ringier Viet Nam

Senior Digital Marketing Executive
Digital Marketing Executive

Job Description

  • Manage Google Adwords and Facebook Ads account of Marry Network: Marry (marry.vn), MarryBaby (marrybaby.vn) and Bep Gia Dinh (bepgiadinh.com).
  • Do optimization cycle for international best pratice.
  • Think about how to drive traffic from Paid Channel with lower CPC.
  • Coordinate with editor and designer for best ad copy.
  • Support Digital Marketing Leader to plan, track and report digital marketing activities.

2015 jan - 2015 jun

Mirum Viet Nam

Digital Marketing Specialist


Job Description

Preparing, monitoring and execute media plan, which include:
Facebook, Google Adword, pr and banner booking.
Highlighted Project:
  • Kitkat valentine 2015 - Kitkat Viet nam
  • Total Don Xuan - Total viet Nam
  • Vietnam Australia School (VAS)
  • Techcombank loans product
  • Chupa chups
  • Enjoy Oishi

2014 Nov - 2015 jan

TIKI.VN

Adword Marketing Specialiist


Job Description

  • Set up and create Adwords campaign
  • Monitoring and optimizing Google Adwords account for Tiki.vn
  • Research and catch up with new technology from Google
  • Adwords account weekly report for manager

My Education

Education

2017 jun - 2017 sept

VietnamMarcom Academy

digital marketing

School Profile Description

  • Create and improve a Digi MarCom plan for measuring and improving digital, social media effectiveness.
  • SEO, Convergence 4.0, Social Media, Mobile marketing và Direct digital marketing, Data base marketing, Search Engine Marketing, Viral marketing, Email marketing, SMS marketing, Google Adwords,etc.
  • Pay Per Click marketing including Google AdWords, Social media including Facebook, Mobie marketing,etc.
  • Audit current approaches and identify areas for improving DigiMarcom performance.
  • Digital marketing strategy and planning for SME

2017 March - 2017 Jun

DPI - International Portfolio Design Training

UI/UI Design

School Profile Description

Deploy my first website app as the final portfolio follow the UX/UI design guide by experienced mentor during class time, which include steps:
  • Research, mood board design
  • Wireframe drawing
  • UI design
  • website Prototype

2016 sept - 2016 nov

EQVN Digital Marketing Training School

SEO

School Profile Description

Trained SEO step by step from basic to advance includes on-pages and off-pages
  • Research keyword
  • Link building
  • SEO Content
  • Tracking, analytics, keywords management

2014 Aug - 2014 Oct

AIIM Marketing and Communication Training center

Digital Platform Management

School Profile Description

  • Understand and apply all up-to-date knowledge about digital marketing such as: Building mobile app & websites processes, display media & search marketing, viral tactics, performance optimization & web analytics, Social listening tool
  • Combine all knowledge and method of using digital tools to implement successful the digital marketing plan for brand Men’s Biore base on the big idea.
  • Being one of three students who achieved the “Congratulatory Note” for outstanding performance at the final presentation, which is highly appreciated by brand representative of Men’s Biore.

References

  • MINH TRUONG (Mr.)

    MARKETING MANAGER

    Tin was part of my team at Ringier Vietnam where he led and execute the digital marketing strategy for several campaign. He is a talented leader with great skills in digital marketing. He is also extremely pleasant to work with and integrated himself in the team from day one.

  • MAI THE HOA (Mr.)

    SEO TEAM LEADER

    TIN was personable, knowledgeable, shared good digital marketing solution, and was quick to help those of us less technically advanced.

  • ALYONA SARBAEVA (MS.)

    DIGITAL DIRECTOR

    I worked with Tin when he was working in Vietjet. He is a mature, knowledgeable and grounded professional with excellent knowledge of his domain. During all our cooperative work he show the strong knowledge and expertise, responsibility to both party and support with all difficult or uncertain moments. All projects which he handled was successful and it was pleasant to work with him all the time.

  • NHA CAO (MS.)

    DIGITAL MANAGER

    I had the pleasure of working with Tin at Wall Street English. Tin has grown as quickly as our business has, and his willingness to learn and take on these new responsibilities is something to be desired in any professional.

What I’m best at

Skills & Knowledge

Digital Marketing

Google Analytics 85%
PPC 95%
SEO 70%
UX/UI Design 80%
HTML/CSS 60%

Recognitions

"Bao la VietNam" Campaign

Brought 134x ROAS on Social Media
Year: 2020

Event marry baby day 2016

Recruit 9,000 visitor come to event via online chanel
Year: 2017

Google Search up campaign

Raise 150% conversion (flight booking) within 1 month
Year: 2019

Language Skills

English
Intermediate
Vietnamese
Advance

Knowledge

  • Goole Analytics
  • Email Marketing
  • Photoshop/ Illustrator/ Premiere
  • SEO (Onpage/Offpage)
  • Google Adwords
  • Facebook Ads
  • Data Analysis
  • Google Analytics
  • Digital Planing
  • Social Media
  • HTML/CSS
  • Google Data Studio
  • Wordpress Basic
  • Digital Automation

Hobbies & Interests

  • Sport

    Sport

    I love PES 2017 but I'm suck at it

  • Photography

    Photography

    I Love Photography but I suck at it

  • Marketing

    Marketing

    I Love Marketing but I suck at it

  • Movie

    Movie

    I Love Photography but I suck at it

  • Fashion

    Fashion

    I Love Fashion but I suck at it

  • Technology

    Technology

    I Love Technology but I suck at it

  • Travel

    Travel

    I Love Travel but I suck at it

  • Marketing Book

    Marketing Book

    I love book which writing about real marketing case study

  • Musical

    Musical

    I Love Musical but I suck at it

My latest work

Portfolio

  • + >

    Marry Weding Day 2018

    Event marry wedding day 2017 Recruit 15,000 visitor come to event via online chanel Year: 2017

  • + >

    WALL STREET ENGLISH CHALLENGE APP

    Mobile app designed to attract students come to center for gift exchanging and consultancy.

  • + >

    MarryBaby Day 2017

  • + >

    "Bao La Viet Nam" Campaign

    Collaborating campaign with Facebook to drive booking for domestic travel

  • + >

    Search Up Experiment

Contact

Get in touch

If you have any question. Please contact me as the info below


My Address

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